
Cease and Desist - an open letter to Sega of America
Dear Sega of America:
It’s been too long since we last spoke. In fact, next month will make it thirteen glorious years since my last letter was directed your way. Back then I was an impressionable youth, trying my best to elongate the life of my Saturn – a console I still tell fellow gamers is my all-time favorite. I was requesting you reexamine and fix the strained relationship between yourself and the only purveyor of JRPGs on your platform, Working Designs, a publisher that was far too valuable to lose to Sony. I was also hoping to reap whatever inside information you might be willing to spare on the rumored Katana – later revealed to be the Dreamcast. But I write you today with a very different type of request in mind, one that pains me deeply both as a Sega fan and an overall gamer: stop. Stop what you’re doing; cease, and desist.
You recently unveiled the Dreamcast Collection for both the Xbox 360 and PC platforms, curiously omitting a PlayStation 3 release, but I’m not here to harp about that. I’m wondering what exactly the motivation behind this collection is – other than the convenience of pressing four downloable games to a disc. While both Sonic Adventure and Crazy Taxi’s overall lasting appeal are debatable, they make sense. They’re both iconic titles that are tightly associated with your recent history and the overall Dreamcast brand. I however cannot see the logic behind Space Channel 5 Part 2, or Sega Bass Fishing, as both were good games at the time, but lack the overall recognition of the former pair.

Now I understand Ulala is one of the more recognizable characters associated with the Dreamcast, but why release Part 2? Most gamers unassociated with the console have likely never played a Space Channel 5 title, and it seems a curious choice to start them out with the sequel. Secondly, Space Channel 5 Part 2 wasn’t even released on the Dreamcast here in the US, and only later saw release from Agetec – of all publishers – on the PlayStation 2. I’m not even remotely convinced that the general gaming public knows Ulala debuted on the Dreamcast, especially when she’s probably better known now from the two Sega All-Stars sports titles.
As for Sega Bass Fishing on the other hand, I can’t begin to fathom the reasoning behind a re-release. If the game was being ported to both Xbox 360 and PlayStation 3, with Kinect and Move compatibility respectively, I could see some logic behind the decision. However, as your overall track record goes with these sorts of ports I can envision the game having little in the way of relevant new features, and certainly not given the development time required to get the game working with new peripherals. Based on this assumption I don’t see the relevance of Sega Bass Fishing, it was a fun arcade title and an enjoyable diversion on the Dreamcast, assuming you owned the fishing controller. It’s an experience title and without a relevant way to interact with it, it serves no purpose.

I can see why bundling a pair of second tier titles is good business, but it’s terrible for perception. The only real solution to the Sega Bass Fishing conundrum I can come up with is the game was once on PC, like both Sonic Adventure DX and Crazy Taxi, which means it was likely an easier port. This mentality is certainly more cost-efficient to you, but it underscores just how out of touch you are with the larger gaming populace and the fans that made you what you are today. I understand as a former hardcore Sega fan that it’s impractical for you to release a Dreamcast collection that reads like a Dreamcast-era fanboy’s wet dream. All of us would love to see original titles like Shenmue, Jet Set Radio, Chu Chu Rocket and Skies of Arcadia, or arcade classics like Virtua Fighter 3tb, Sega Rally 2, Dynamite Cop, Daytona USA and The Typing of the Dead, but Sega fan or not, we haven’t been waiting for this collection you’ve just announced.
I imagine this collection is to test the waters so to speak, to see if there is a large enough market interest to really bring the Dreamcast library back to the forefront, but this is not the way to go about doing it. Instead of continuing to lead the way in innovative game design, the word Sega has become synonymous with another four letter ‘S’ word – no, not that one. The one I’m thinking of is ‘same’. You guys have been recycling the same titles for too long, and $30 for four decent to forgettable Dreamcast games is laughable, especially when considering your own previous retro collection packed well over forty Genesis games for the same price.

As an owner of two Geneses, two Saturns, two Dreamcasts, and a Nomad, I am precisely the person you want to be buying this sort of collection, and I will not. And I hope fellow hardcore Sega fans won’t either. You’ve treated your fans to the same titles over and over for too long, and, along the way disrespected both us and the amazing game library your company is built on.
So once again, I ask you, please, stop.
Sincerely,
Sean Kelley
Associate Editor
www.thunderboltgames.com
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