GTEA? I know, it’s a little blatant, changing GTA’s name, but in-game advertising is the wave of the future. I know this because EA told me so.

After Take-Two turned down EA’s offer of $25 per share, a $26 buyout was then brought into question, with an attached threat of going public with the bids, so that Take-Two shareholders would see what would be a missed opportunity, claiming no other company could possibly out-bid them and that this would be in Take-Two’s best interest, being as asset in the upcoming release of Grand Theft Auto 4, rather than getting in the way.

The last paragraph of the letter reads: “I am available to meet and discuss any and all aspects of this proposal with you and your Board. Again, we believe this proposal represents a unique opportunity to maximize value for Take-Two’s shareholders, and that the combined enterprise would be extraordinarily well positioned to build value for our respective customers, employees, developers and other business partners. We hope that you and your Board share our enthusiasm, and we look forward to hearing back from you by February 22.”

How say you? Come discuss Grand Theft Auto 4 in our forum.