EA has withdrawn a set of pornographic promotional photos for Need For Speed: Pro Street, which was released last Friday. The images have been removed from The Sun newspaper’s Page 3.com, although a video of the shoot is still available.

Speaking to GamesIndustry.biz, they commented:

“We regret that these images slipped through the proper EA approval process. They were not appropriate for our brand. The original site has been taken down this morning.”

Not the smartest PR move in the world, but it’s certainly brought the game some attention. Should you be interested, the offending photos and footage have been helpfully collated by Polish website Polygamia here.