Thunderbolt logo

Wii breaks UK sales records

The Wii has become the fastest-selling console ever in the UK, selling 1 million units in just 38 weeks. The PS2 took 50 weeks to sell the same number, and the Xbox 360 took 60 weeks. To put these numbers into perspective, on average it’s been selling more than 3759 consoles per day, or more than 156 per hour.

screenshot

The console now has 58 percent of the UK home console market, according to Chart Track. The Nintendo DS also continues to do exceptionally well, hoarding an incredible 86 percent of the UK handheld market.

Nintendo UK General Manager David Yarnton said:

“The non-stop demand for Wii even in the traditionally slow sales periods for videogames in the UK is clearly behind this record-breaking achievement.

The performance of both systems appears to indicate that unprecedented interactive entertainment experiences, provided by a combination of the revolutionary nature of DS and Wii with the increasing number of unique software titles for the system from Nintendo and third parties, are being enjoyed by both avid and new gamers of all ages.”

He went on to say he believes the Wii and DS “will continue to be the main driving forces” behind the expansion of the games market in the coming months.

The author of this fine article

is a Senior Staff Writer at Thunderbolt, having joined in April 2007.

Gentle persuasion

You should check out our podcast.