Sony refuses to “bribe” developers to create PS3 exclusives
Jack Tretton, president and CEO of SCEA (Sony Computer Entertainment America) has criticised the ”different approach” of rival console manufacturers Nintendo and Microsoft, saying Sony will not ”bribe” developers to create PS3 exclusives.
In an interview with the latest issue of PSM magazine, he said:
“Microsoft is too dependent upon the third-party community, and Nintendo is too dependent upon first-party. We like to feel that we got a pretty good mix.
“We have a very different approach to exclusives than some of our competitors.
“We don’t buy exclusivity. We don’t fund development. We don’t, for lack of a better term, bribe somebody to only do a game on our platform.
“We earn it by saying, ‘You can build a better game on our platform. If you focus your development on our platform, you will ultimately be more successful. We can try to partner up with you from a technology standpoint. We can try to partner up with you from a marketing standpoint. But just economically and technologically, this is the system that makes the most sense for you.’ “
He also claims that Sony is pursuing a broader demographic sooner than they did with the PS1 or PS2, saying:
“I think that when you start to get into that USD 600 price you have to be mindful that there should be multiple consumers to justify the value.”
Regarding the challenges with programming for the console, Tretton says Sony is doing all they can to assist third-party companies with their development – remarking that a collection of first-party development tools have just been made available to third parties for the first time. He went on to claim that he ultimately has faith in the development community.
Obviously these are interesting comments, but here at Thunderbolt Towers we are sceptical as to whether this is the most sensible approach for Sony after such a poor start for their latest console – particularly when Microsoft has secured some excellent titles such as Epic’s Gears of War, 2K’s Bioshock and exclusive episodic content for Grand Theft Auto IV by firing their money cannon at publishers.
Nevertheless, we will remain ever neutral on these subjects and wait to see what Sony will produce.