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EA to release free ad-supported Battlefield game

EA has unveiled Battlefield Heroes, a free PC game which will be supported by advertising and micro-transactions. Styled in a cartoon fashion similar to Team Fortress 2, it will be available for download this summer. It’s not yet clear how adverts will work in the game or what type of in-game content will be available for purchase.


Ben Cousins, Senior Producer at EA DICE said:

“We put a different twist on this Battlefield game going with the cartoon-style graphics and gameplay. There’s something here for all types of players — be it our core Battlefield fans or casual gamers. With the new online model, we will continually add new content to keep the game fresh and keep players engaged, while integrating player feedback in real time. As a game developer, it is such a cool new way to make games.”

So is this a precedent that is set to become a major distribution option for publishers? It seems that EA thinks so; they’ve already launched a free version of FIFA in South Korea, earning more than $1m a month. Let us know what you think in the forum.

The author of this fine article

is the Editor at Thunderbolt, having joined in November 2000. Get in touch on Twitter @PhilipMorton.

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