A Tale of Boobs and Codpieces, Eternally Retold.
The cheeky advertising for the upcoming Soul Calibur V began with a poster featuring Ivy’s massive chest, tantalizingly within reach to the viewer and little else in the way of promoting the actual game. Is it tasteful marketing? Absolutely not, but you can’t argue that seeing the ‘assets’ of the female fighters jiggling up and down in-game doesn’t hold a certain lurid appeal.
Taking the next logical step, Namco released a little something for the ladies (and fans of BDSM) with a poster focusing on Voldo’s spiky codpiece. The image was deemed offensive and promptly taken down. Apparently, taking an up-close look at Voldo’s banana hammock made too many people uncomfortable, yet it was just fine and inoffensive when the focus was on how huge Ivy’s breasts have become.
So what was it in particular about the Voldo ad that made it so unacceptable it needed to be taken down from Facebook? Was it the fact that a bunch of male gamers got a glimpse of another man’s crotch or is it because the ad focused on the sexual nature of Voldo: a character specifically designed to make people feel uncomfortable?
Either way you look at it, it’s a double-standard. You’d think after GTA IV: The Lost & the Damned showed a naked wang in all of its digital glory that the gaming community would be more accepting, but it just goes to show how little progress is actually made. There are so many games featuring nubile, female flesh–is it really such a big deal when guys get the same treatment?